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COMENSANews November 2010
19
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By Belinda Davies
Return on Investment

Return on investment and the measurement thereof is a timeless challenge to everyone in the business of developing people, not least coaches and mentors. Even more challenging, in my opinion, is that we often fail to consider or calculate the return we get when we invest in ourselves.

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There may be fairies at the bottom of the garden. There is no evidence for it, but you can't prove that there aren't any...? Richard Dawkins

I am increasingly tempted to re-title my editorial column: "From the Ablution Block" as so much of my inspiration comes to me in the peaceful contemplative space of my shower. It must be something to do with having that sensation of water on the brain...

We turn ourselves into pretzels on the topic of Return on Investment - what do we measure, how do we measure it, how can you measure an intangible or a soft skill...? In my opinion, this focus on ROI is a little bit like closing the stable door after the horse has bolted

I believe that we should be investing in the following: - Establishing strong, credible reputations for excellence and delivery; - Showcasing those interventions that demonstrate our competence and abilities to deliver; - Focussing on those activities that will earn the respect of our peers and potential clients. - Building relationships with clients where you discuss and agree on what should be measured.

Reputations aren't built overnight, and respect doesn't come with one degree, diploma or successful intervention. Respect is partly underpinned by delivering results - by being able to demonstrate that we make a positive difference.

Malcolm Gladwell gave us that wonderful magical number, 10,000 hours, to build expertise in an area. How many hours have you invested in your chosen field? Do you have an area of specialisation, or are you a generalist? If you have specialised, how far do you think you are down the 10,000 hour continuum?

There are 8,760 hours in a year. Let's go with the number of working days in the South African year (240), and presume that you are spending this time earning a living. That accounts for 1,920 hours. If we take away the remaining 125 days for leisure (weekends, public holidays and annual leave), that takes 3,000 hours out of the equation. I'm also going to allocate 9 hours a day for eating, sleeping and that all-important time in the ablutions - this takes care of another 2,160 hours during the working week.

You're left with 1,680 hours or 7 hours per working day to work towards excellence and expertise in your chosen field (this is without going to the gym, spending time with kids, spouse, or other significant others and so on). If you completely ignore all of these other distractions, it'll take you 1,428.5 working days - or almost 6 years - of constant application to achieve Malcolm Gladwell's magical number.

But we can have all the expertise in the world. It's worthless if we don't have the kind of relationship with our client and coachee that enables us to establish "as a team" what we really need to achieve, and how we will measure our progress along the way.

Sunny shines a light
By Nick Wilkins and Dr Sunny Stout-Rostron

Naturally business coaches want to market their services. And what more tempting way to sell business coaching than to quote nice big numbers about the return on investment (ROI) the client firm can reap? Like this, for example: "The latest study on executive coaching ROI is the International Coach Federation's Global Coaching Client Study of 2009. It found that coaching racks up a whopping 700% ROI for organizations

Michelle's monthly tip for making the MOST of your COMENSA membership
By Michelle Clarke

This month: Serve, earn, succeed The work that coaches are doing is excellent: ethical, appropriate and helpful - quotes Dr Fillery-Travis, participant in the GCC Working Group on Research. If we recognise this about our work, why then do many of us short-change ourselves by offering hours and hours of coaching for little or no financial reward?

Cracking the Code: MCSC for Members - Part 3
By Megan Hudson, Editor-at-large and Code-breaker

I was in a conversation earlier this month with a member about the MCSC framework, and - from comments that were made - it became clear to me that this member was not familiar with the contents of the framework, or where to start. Well, if you're reading this article, good for you because you're on the right track and we're eating this elephant one bite at a time. What I'd also like to suggest that you start doing is one, some or all of the following:

Research
By Emma Tyrrell and Nick Wilkins

GCC Rainbow Convention 2011 Update on the Pods Practitioner Research Process The "Rainbow Convention" of the Global Coaching Community (GCC) will be held in Cape Town on 11-14 May 2011. The GCC is an international dialogue on the professional development of coaching, and the Rainbow Convention will be the third international event in the dialogue, following a convention in Dublin (July 2008) and a symposium in London (July 2009). This will be an exciting opportunity for South African coaches and other stakeholders to have a say in the future of coaching.
ROI vs VOI
By Sandra Perkins and Antoinette Gmeiner

While many South African organisations have enthusiastically embraced coaching, the challenge and conversations around exact measurement of the impact of these coaching interventions remains an ongoing debate. Even literature on the matter seems unable to provide us with a clear cut answer as to HOW to go about "measuring" the impact or effectiveness of coaching interventions on business performance.
Skewed perspectives
By Marti Janse van Rensburg

"The fact that we live at the bottom of a deep gravity well, on the surface of a gas-covered planet going around a nuclear fireball 90 million miles away, and think this to be normal, is obviously an indication of how skewed our perspective tends to be. - Douglas Adams in the Salmon of Doubt. Many, many moons ago, I studied chemical engineering with a bursary from the CSIR. By the time I had completed my degree - sort of - I went to work for them.

Return? What do you want it to be?
By Steve Dold

Return on Investment: For me the first thing to identify when I look at my return on investment is whether I was expecting a monetary return or an emotional return. I'm sure everyone is familiar with the age-old joke about the accountant, when asked; "What is seven minus five?" and he responded with: "What do you need it to be?" What is the basis for his response?

ROI - Result or Intent?
By Lorna Schofield

There are a number of ways in which the notion of investment plays itself out for me. In 2009, during my PCC year at the Centre for Coaching, my coaching question was how do I invest in myself by taking a year's sabbatical? Doing so enabled me to invest in my renewal, reframe how I viewed income as a source of self-worth and invest in a learning programme which I believed to be one of the best in the country.

Is your ROL negatively impacting your ROI?
By Veronica Wantenaar

A problem that is often encountered with clients is that they've allowed (Routine of Life) to take over and they have lost sight of the (ROI) Return on Investment that they could be achieving in their life.People become so that they end up chasing their tails and find that life is passing them by: They have been to school, studied further, got married and had children and the Routine has set in.

The Holy Grail of coaching ROI
By Rob Smale

For coaches to be seen as adding value in the business world there is a requirement for us to be able to prove that value. This need has resulted in consistent calls for us as a profession to be able to prove Return on Investment.

Return on ... Leadership
By Ivor Shaskolsky
Verses in Ecclesiastes (chapter 10; verses 16 and 17) state "Woe to thee O Land, when thy king is low-minded and when the princes eat in the morning! Happy art thou O Land when thy king is noble-spirited and thy princes eat in the proper time, for strengthening and not for gluttony." Nothing new! Written by King Solomon.

J.O.B. - Just on Broke
By Marius van Niekerk

I've managed to dodge that bullet often. Wearing a tie. Very constricting. 35 deg C outside and very humid. Is that how I measure my successes, or is that just a by-product of the enjoyment of working in a small business or working for myself? If I see someone in a tie, are they coming for a job interview or trying to sell me something?

Investing in your marriage
By Audrey Ramaboe

Making your marriage a lifelong love affair ... the power of knowing yourself in a marriage You were born together, and together you shall be forevermore. You shall be together when the white wings of death scatter your days.

Protecting your well earned retirement
By Robert Brain and Veronica Wantenaar

Baby boomers, born in the 1950's, are approaching what was once considered the age for retirement. With the recent economic downturn many of these people are deciding that retirement is not an attractive option at this stage.

The Bottom-line on John Parkin's "F***-It" The Ultimate Spiritual Way Stress, fear and tension makes us less agile and more likely to get stuck. Learning to say, "F***-It!" will allow you to let go of your need to control everything. You'll relax and begin to dance with life in a more agile way.

There are two kinds of F*** -It's:

There's the f***-it-and-let-go" where you breathe out deeply and say, "F*** It" to trying to make stuff happen, and you release and let things be. And then there's the "f***-it-and-go-for-it" where you take a big breath in, say "F***-It" and throw your whole self into taking action to make something happen.

We need in-breaths and out-breaths

Knowing when it's time to breathe life in more fully and when it's time to breathe life out and which type of f***-it to employ is what will determine how successful your results are and how much you enjoy life. You're dancing with life and sometimes you let life lead and sometimes you take the lead. Flexibility and being present to what your dance partner is doing is of course key in enjoying your dance with life.

When you say F*** It, you carry out a spiritual act... because you give up, let go, stop resisting and relax back into the natural flow of life itself. - John Parkin

This coaching tip is extracted from The Bottom-line on John Parkin's, "Fuck It: The Ultimate Spiritual Way". Click here to read more and download the full Bottom-line, including an interview with the author, John Parkin.

Click here to get an exclusive 40% off when you join the Bottom-line Bookclub COMENSA MEMBERS ONLY

 
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As the coaching industry becomes increasingly competitive, it is more important than ever to enhance our personal brand and be visible to the widest possible audience.
Coach Directory offers a great opportunity to become visible on the Internet, allowing coaches to present themselves in their own unique way, and focus on their own unique selling points.
"Since listing my profile, the Coach Directory has proved to be an excellent source of client leads and more recently, client mandates." Michelle Clarke
" have had three or four calls via the Coach Directory. I am pitching for business with someone as we speak actually. The service is working, congratulations." Mark Smith
"I have had between five and ten calls from the site, of which three have been converted into business." Felicity Hart
"I have personally had 7 queries directly as a result of the Coach Directory and 4 of these have converted into coaching clients. I am very happy with the website and I think that it is user-friendly and looks fantastic." Liz Witherspoon
Make yourself visible. It could create a whole new world of opportunities"
Coach Directory is offering a 25% discount to all COMENSA members. [Click here for details]
Eastern Cape

Port Elizabeth - Coaching / Mentoring Clinic (general members' section) Date: Tuesday, 23 November 2010 Time: 06:00pm to 07:30pm Venue: TBA [view]

Gauteng

Marketing your Practice without Spending a Cent Part 2 Date: Thursday, 18 November 2010 [view] .

COMENSA National Coach Training Expo Friday, 19 November 2010 [view]

Kwazulu-Natal

Member Criteria & Standards of Competence Venue: Calissa Lodge, Raleigh Rd, Westville Date: Friday, 19 November 2010 Time: 07:30am to 09:00am [view]

Western Cape

Confidence, our natural state Venue: The Long House, Bergvliet Date: 16 November 2010 Time: 18:00 to 21:00 [view]

Please note that the views expressed herein are those of the authors, and not necessarily those of COMENSA.
 

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